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Cross-culture video

Seven-foot recruit Zhou Qi’s NBL move ramps up Chinese community interest

Zhou Qi stands at 2.16 metres tall, or seven feet one inch in the imperial system. When the fresh face of Australia’s National Basketball League (NBL) walks down the street in Melbourne, he can hardly be ignored. And many Australian sports fans will recognise the former NBA player who recently signed a two-year contract with South East Melbourne Phoenix. On Chinese social media, “random encounters with Zhou Qi” has become a trending topic. Zhou tells SBS Chinese that he can already feel the

视频新闻——AFL进入中国能成功吗?Is the AFL’s push into China working?

But what do Chinese students and visitors to Melbourne really think of our game? Monash University Master of Journalism students Joyce Fung and Minyue Ding took to the streets of Melbourne to find out, asking students and visitors what they thought of the AFL (Watch the video below). “This video is about how the Chinese community in Australia think of footy when AFL is promoting the games in China,” Ms Fung said. “We want to explore their understanding of the game, the promotion in China, and